GoDaddy
Domains
Design system and component library for the world wide leader in domains.
![godaddy-domains-marquee](/works/godaddy-domains/GoDaddy_Domains_Marquee.jpg)
Role: Lead designer
2020-2023
art direction
ux design
GoDaddy is a trusted growth partner to 20+ million everyday entrepreneurs. Most of those entrepreneurs start with a domain.
GoDaddy is recognized as the world`s largest services platform for entrepreneurs, boasting a global community of 20+ million customers. They are dedic...
Credits
product manager: Jyothi Prakash Trishuleshwar
product manager: Kaman Cheung
UX research: Ryan Allen
copy writing: David Ross
![serp-img-1](/works/godaddy-domains/serp_img_1.png)
![](/works/godaddy-domains/serp_img_3.png)
![](/works/godaddy-domains/serp_img_2.png)
One of my first goals once joining the SERP team was to create a comprehensive design library and design system that would enable more rapid testing.
![serp-img-4](/works/godaddy-domains/serp_img_4.png)
![serp-img-5](/works/godaddy-domains/serp_img_5.png)
We saw ~5% increase in our Incremental conversion rate over a two year period.
![](/works/godaddy-domains/serp_img_6.png)
![](/works/godaddy-domains/serp_img_7.png)
![serp-img-10](/works/godaddy-domains/serp_img_10.png)
![](/works/godaddy-domains/serp_img_9.png)
![](/works/godaddy-domains/serp_img_8.png)
Deliverables
Design Library
x1
Design requests met
x120
other
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